Acting the fool: why have Hollywood press tours become so gimmicky?

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The Guardian

Acting the fool: why have Hollywood press tours become so gimmicky?

From playing would you rather to ranking snacks, A-listers navigating the promo trail are now forced on a set schedule of silliness This summer, we’ve been blessed with new movies from the legendary director Steven Spielberg and one of his biggest and most beloved successors, Christopher Nolan. In both cases, the movies have been heavily sold on the directors’ names, and, befitting two of the most famous film-makers …