Advertising at World Cup: Levi’s genius, hydration breaks and dodging rules

Advertising at World Cup: Levi’s genius, hydration breaks and dodging rules

This World Cup, now well under way, has been dominated not only by the action on the pitch but how much brands are spending off it. An estimated $10bn is being splurged by some of the world’s most recognisable organisations on adverts and campaigns, while some firms are milking the World Cup for free advertising [...]