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Are my gen X peers the influencers the world has been waiting for? | Emma Beddington
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Guardian Business
Are my gen X peers the influencers the world has been waiting for? | Emma Beddington
Their careers are peaking, they’re rich in money and time – and young people think they’re cool. But maybe it’s not as simple as that
‘Stop sleeping on gen X.” I heard this on TikTok recently. I misinterpreted it, with a guilty start, as: “Stop sleeping, gen X,” because I am 51 (peak X), so always tired; while not sleeping at the time, I may have been resting my eyes. In fact, Joel Marlinarson, a marketing guru, was …
4 Oct, 13:00
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