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As heatwaves strike, Europeans turn to prized Chinese air-conditioner

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NEWSDECK ANALYSIS
The Midea PortaSplit's rise to prominence in Europe comes as the continent experiences an unusually hot summer, with many countries struggling to cope with the extreme temperatures. This has led to a surge in demand for effective and affordable cooling solutions, with air-conditioning units becoming a highly sought-after commodity. The PortaSplit's popularity may be attributed to its portability and relatively low cost, making it an attractive option for households and businesses.
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As heatwaves strike, Europeans turn to prized Chinese air-conditioner
Previously little-known in Europe, the Midea PortaSplit has become a household name this summer.
16 Jul, 22:01
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