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Aston Villa sign £20m a year Visit Rwanda shirt sponsor deal
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NEWSDECK ANALYSIS
Aston Villa's new sponsorship deal is the latest development in the trend of Premier League clubs partnering with international tourism boards and governments to promote their brands. The involvement of Visit Rwanda, which is linked to the country's president Paul Kagame, has previously sparked controversy and fan pressure at another Premier League club. This type of sponsorship arrangement has become increasingly common in recent years, with various clubs seeking to capitalize on the global reach of the Premier League to promote their partners' interests.
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Aston Villa sign £20m a year Visit Rwanda shirt sponsor deal
Visit Rwanda have kept their presence in the Premier League by agreeing to become the front-of-shirt partner to Aston Villa. The Paul Kagame-linked tourism board concluded a sleeve deal with Arsenal last season after mounting pressure from fans but have now signed a £20m-a-year deal with, according to The Athletic. Unai Emery’s Aston Villa will [...]
14 Jul, 13:36
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