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Branding it like Beckham: how Jude Bellingham is future-proofing his fame
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The Guardian
Branding it like Beckham: how Jude Bellingham is future-proofing his fame
From Calvin Klein to British Vogue, the Real Madrid man is leading the way when it comes to football’s foray into fashion. But is he playing it safe?
This Sunday, Jude Bellingham will line up with his England teammates for a match against Spain. But the footballer has been hitting the headlines way beyond the pitch recently – thanks to fronting a Calvin Klein underwear ad released this month, and becoming the first f…
13 Nov, 16:03
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