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Budget supermarket Iceland’s sneaky jab at Big Four management consultants

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Budget supermarket Iceland’s sneaky jab at Big Four management consultants
Supermarket chain Iceland has shared a subtle dig at management consultants on its website. There is a tongue and cheek reference to a £16m spend on external consultancy firms which include Big Four giant PwC, during a turbulent era for the business in the early 2000s. The retailer, known for selling frozen food, published a [...]
20 Aug, 14:45
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