Bumble drops women-first chat rule as dating apps seek engagement boost

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The Guardian

Bumble drops women-first chat rule as dating apps seek engagement boost

Since Bumble’s launch in 2014, only women ‌could initiate conversations in heterosexual matches on the app Bumble on Tuesday said it would begin allowing either person ⁠in a match to send the first message, dropping the women-first messaging rule ⁠that has ⁠been a defining feature of the dating app since its launch in 2014. The move ⁠comes as dating-app companies across the globe grapple with user fatigue toward tra…