Burnham says World Cup ‘not a product’ following Fifa’s private investment plans

The comment from the Prime Minister comes as Fifa considers private investment plans, which has sparked debate about the potential commercialisation of the World Cup. The World Cup is one of the most widely viewed and followed sporting events globally, with a huge following in the UK. The Prime Minister's statement reflects concerns that increased private investment could lead to the event prioritising profits over the interests of fans and the sport as a whole.

Burnham says World Cup ‘not a product’ following Fifa’s private investment plans

The Prime Minister said ‘football belongs to the fans’.