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Can’t Just do it: 7-Eleven sues Nike for allegedly stealing its color design
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NEWSDECK ANALYSIS
7-Eleven has a long-standing tradition of celebrating July 11 as "7-Eleven Day", which often involves promotional activities and special deals. The company's branding is closely associated with its distinctive color scheme, which is a key part of its visual identity. The alleged use of a similar color design by Nike may be seen as a potential threat to 7-Eleven's brand recognition and intellectual property.
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Can’t Just do it: 7-Eleven sues Nike for allegedly stealing its color design
The shoe is set to debut on July 11, which 7-Eleven celebrates as ‘7-Eleven Day’
2 Jul, 22:57
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