Channel 4’s new social media drama has 90-second episodes – and it’s as enjoyable as watching adverts

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The Guardian

Channel 4’s new social media drama has 90-second episodes – and it’s as enjoyable as watching adverts

Vertical dramas are a global phenomenon made in bite-sized addictive chunks to watch on phones. But Channel 4 has made a slow-release syrupy tale in five parts – without tension or actual drama Vertical dramas – that is, short-form content made specifically for phones – are big business in 2026. They are particularly popular in countries such as China and India, and the global market is expected to be worth $26bn by…