Chelsea target Christmas shoppers with Covent Garden pop-up

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Chelsea target Christmas shoppers with Covent Garden pop-up

Chelsea FC have opened a pop-up store in Covent Garden in a bid to capitalise on Christmas shopping and festive tourist footfall. The shop on Monmouth Street stocks club merchandise, including replica kits, Christmas jumpers and gifts and will be open seven days a week until 21 December. It makes Chelsea the third football club [...]