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Commonwealth Games: How ‘Commy G Lite’ is opportunity for smaller brands

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Commonwealth Games: How ‘Commy G Lite’ is opportunity for smaller brands
Is the smaller scale Commonwealth Games a chance for smaller brands to step up and take a bite out of the multi-sport flagship event action, asks sponsorship expert Sarah Niblock. A reduced price tag might look like they can, but more importantly, it’s essential that they consider if they actually should. The 23rd Commonwealth Games [...]
25 Jul, 04:00
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