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‘Don’t lie to me to get free stuff’: how small businesses are fighting back against influencers
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The Guardian
‘Don’t lie to me to get free stuff’: how small businesses are fighting back against influencers
From diva-like behaviour to freebie requests that never result in a review, ‘entitled’ content creators are a growing blight on small-business owners. Now entrepreneurs are calling them out
Nicole Flanagin remembers exactly the moment an influencer came after her business. It was the early hours of a March morning and the cat cafe owner in Lenoir, North Carolina, got a message. “At 1.37,” she says, “a friend sent me …
14 Nov, 12:00
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