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Ferrari marketing boss quits weeks after EV launch backlash
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NEWSDECK ANALYSIS
The launch of Ferrari's first all-electric vehicle, the Luce, marked a significant milestone for the luxury carmaker as it seeks to transition towards more sustainable models. However, the unveiling was met with criticism over the vehicle's design, which may have contributed to the marketing boss's decision to leave. Ferrari's move into the electric vehicle market is part of a broader industry shift towards electrification, driven by changing consumer preferences and tightening environmental regulations.
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BBC Business
Ferrari marketing boss quits weeks after EV launch backlash
The design of the luxury carmaker's first all-electric vehicle, the Luce, was heavily criticised.
25 Jun, 05:10
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