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FIFA bosses to make billions in profit as research shows World Cup 2026 to bring in nearly £4bn
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1
Category
news
Mirror News
22 Jul, 12:43
FIFA bosses to make billions in profit as research shows World Cup 2026 to bring in nearly £4bn
Brand Finance, the world’s leading brand valuation consultancy, found the tournament generated £45bn in "enterprise value". That came from £2bn in sponsorship, yielding a 22-fold return.
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