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Fifa World Cup brand value trebles to £4bn thanks to sponsorship and media rights
Sources
1
Category
business
City AM
24 Jun, 12:58
Fifa World Cup brand value trebles to £4bn thanks to sponsorship and media rights
The Fifa World Cup brand has grown in value to over $5bn after more than trebling in value in recent years, according to a new industry report. Consultancy Brand Finance estimates the World Cup brand is now worth $5.2bn (£4bn) – a 244 per cent increase on its value when the 2010 tournament was held [...]
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