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Free-to-air bonanza boon for fans, sport and marketers
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City AM
Free-to-air bonanza boon for fans, sport and marketers
A weekend of wall-to-wall live sport on free-to-air television will serve as a boon for brands, terrestrial broadcasters and fans, experts have said. This weekend will see a monumental volume of sport across the five main free-to-air channels – BBC1, BBC2, ITV1, Channel 4 and 5 – as well as ITV4 – as sports look [...]
4 Jul, 04:00
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