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Hello Kitty maker cuts ties with Japanese spy drama after China backlash
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Guardian Business
Hello Kitty company cuts ties with Japanese spy show after China outcry
Sanrio ends association with Netflix TV drama Vivant after Chinese state media decried portrayal of ruthless Chinese agents as a ‘deliberate smear’
The company behind the successful Hello Kitty franchise has apologised and ended its commercial tie-up with a Japanese TV drama after Chinese state media and netizens condemned the show’s “deliberate smears” against their country.
Sanrio, a Japanese firm whose characters …
29 Oct, 06:38
BBC Business
Hello Kitty maker cuts ties with Japanese spy drama after China backlash
Sanrio has apologised after its merchandise line with Japanese TV series Vivant drew criticism.
29 Oct, 03:16
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