How does a brand agency build a league identity like Ultimate Sevens from scratch?

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How does a brand agency build a league identity like Ultimate Sevens from scratch?

Brentford’s Gtech Community Stadium will be centred around a different kind of ball on Thursday when the Ultimate Sevens rolls into town for its inaugural finals day. Backed by BIA Sports Group – the owners of Premier League club Sunderland – the Ultimate Sevens is brand new, and with it comes six teams that have [...]