How Fevertree is taking on tap water to woo Gen-Z

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How Fevertree is taking on tap water to woo Gen-Z

The world’s biggest ginger beer producer is waging war on tap water. Fevertree, best known for its premium tonics, is urging customers to see its products as standalone soft drinks, rather than as mixers for the harder stuff. “Tap water is not a very appealing, aspirational alternative” to alcohol, says the drinks maker’s chief executive, [...]