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IPL’s value soars past $20bn to rival NFL as one of world sport’s biggest brands
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Guardian Business
IPL’s value soars past $20bn to rival NFL as one of world sport’s biggest brands
Two big franchise deals power 10.3% increase
IPL second only to NFL in per-match brand value
The Indian Premier League’s value has surged to an estimated $20.6bn (£15.5bn), boosted by ownership deals involving two of its biggest franchises, according to a report by the investment bank Houlihan Lokey.
The T20 competition’s value rose 10.3% over the past year, underlining its position as one of the world’s most valua…
29 Jul, 10:02
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