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‘It exists only for pleasure’: does ice-cream have a future in the age of wellness fads and weight-loss drugs?
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The Guardian
‘It exists only for pleasure’: does ice-cream have a future in the age of wellness fads and weight-loss drugs?
As fitness-conscious consumers turn away from processed foods, the industry is scrambling for new ideas, including nutrient-rich lollies and protein-packed tubs. Will they take the fun out of this summer treat?
Last month I stood in the biggest ice-cream factory in Britain and watched a 5-metre Viennetta mint-flavoured ice-cream cake get made. The factory – which is owned by the Magnum Ice Cream Company and produces …
22 Aug, 05:00
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