I’ve seen what Amazon thinks about me – and it revealed a depressing truth | Emma Beddington

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The Guardian

I’ve seen what Amazon thinks about me – and it revealed a depressing truth | Emma Beddington

From ‘has flat buttocks’ to ‘likes brunettes with muscles’, the retailer’s About You pages offer some remarkable insights into customers’ lives and tastes. Naturally, I rushed to check out mine … There’s been a disturbing development in the surveillance capitalism space for me and other Amazon users: we can now find out exactly what the site thinks about us. The tax-agnostic shopping behemoth launched an “About You” …