JD Sports boss is still struggling to turn up the heat amid tepid trainer market

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The Guardian

JD Sports boss is still struggling to turn up the heat amid tepid trainer market

Latest profit warning is particularly disappointing in a World Cup year, which should have given the business a sporty buzz JD Sports cuts £50m from profit forecast as cost of living pressures hit trainer sales It was a slower quarter for “high-heat footwear product”, said JD Sports. It didn’t mean it was struggling to shift sandals during a heatwave. Rather, it was referring coyly to the big global trainer brands’…