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KSI to stream Dagenham and Redbridge games to his 19m YouTube followers
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NEWSDECK ANALYSIS
KSI, whose real name is Olajide Olatunji, is a British social media personality and rapper with a large online following, having initially gained fame on YouTube. His involvement with Dagenham and Redbridge is part of a broader trend of celebrities and influencers investing in lower-league football clubs in the UK. The National League South, where Dagenham and Redbridge compete, is the sixth tier of English football, below the Premier League and English Football League.
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KSI to stream Dagenham and Redbridge games to his 19m YouTube followers
Influencer KSI has secured permission to stream some Dagenham and Redbridge matches on his YouTube channel this season in a bid to grow the club’s popularity. KSI – 33-year-old Londoner Olajide Olatunji – acquired a stake in the sixth tier National League South club earlier this year shortly after they were taken over. The deal [...]
14 Aug, 09:48
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