Laphroaig turns to cocktails to drive growth

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Laphroaig turns to cocktails to drive growth

The Scotch whisky industry faces well-documented challenges. Changing consumer habits and increased competition mean even the most storied brands must adopt new strategies to keep up. Laphroaig is one of the most established brands in the Scotch industry, and there’s not a single bar in the country that doesn’t have a bottle firmly established on [...]