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Halifax brand to be scrapped after 173 years

Sources
7
Coverage
Left + Centre + Right
Sentiment
+0.11
◀ Left 57%Centre 29%Right 14% ▶
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NEWSDECK ANALYSIS
The coverage broadly agrees that Lloyds is ending the Halifax brand's 173-year run on the high street. However, the framing and tone differ across outlets. While most outlets maintain a neutral business tone, Metro's coverage stands out with a negative tone, focusing on the closure of Halifax's high street branch. The right-leaning outlets, such as Daily Mail and City AM, focus on the retirement and rebranding of the Halifax brand, whereas centre-leaning outlets like Independent Business and Mirror News emphasize Lloyds' rebranding efforts.
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Left
(4)
BBC Business
Neutral
Halifax brand to be scrapped after 173 years
Lloyds says it remains committed to the town of Halifax and very little will change for customers.
1 Jul, 14:34
Independent Business
Neutral
Lloyds to scrap Halifax brand after 173 years on high street
Customers will have their accounts changed to Lloyds over time
1 Jul, 11:19
Mirror News
Neutral
Halifax axed from high streets after 173 years with brand being replaced by Lloyds
This is a breaking news story. Follow us on Google News, Flipboard, Apple News, Twitter, Facebook or visit The Mirror homepage
1 Jul, 11:06
The Guardian
Neutral
Halifax to disappear from UK high street as Lloyds axes bank brand after 173 years
Group confirms it will stop opening new accounts under the name and move existing ones to Lloyds Lloyds Banking Group has announced it is axing the Halifax brand, meaning the 173-year-old former building society’s name will disappear from UK high streets. The group will stop opening new accounts under the Halifax brand, and kickstart a process of shifting existing accounts to Lloyds branding over the coming days. Co
1 Jul, 11:01
Centre
(2)
City AM
Halifax ends 173-year high street run as Lloyds ditches branding
Lloyds Banking Group is set to ditch its Halifax brand in a move that will end the retail bank’s 173-year run on the high street. The FTSE 100 titan – whose subsidiaries also include Bank of Scotland and Scottish Widows – said on Wednesday it would rebrand Halifax under the central moniker of Lloyds. Lloyds [...]
1 Jul, 11:32
Metro
Halifax will disappear from the high street after 173 years
1 Jul, 11:09
Right
(1)
Daily Mail
Neutral
Halifax name to disappear after 173 years as Lloyds Bank scraps the brand
Lloyds Bank will scrap the Halifax brand after 173 years, it has confirmed today. All Halifax customer accounts will be changed to Lloyds over time.
1 Jul, 11:54