Manchester City owners must get messaging right or risk own fans turning against them

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Manchester City owners must get messaging right or risk own fans turning against them

Sport fans aren’t just consumers but stakeholders so what Manchester City say during their crisis could be existential for them, write Jess Chan and Matthew Gilleard. “Some people believe football is a matter of life and death…I can assure you it is much, much more important than that.” So said Bill Shankly, encapsulating both sport’s [...]