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M&S to debut shoppable collection at London Fashion Week
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NEWSDECK ANALYSIS
London Fashion Week is a prominent event in the fashion industry, attracting designers, brands, and media from around the world. The 'see now, buy now' concept allows customers to purchase items immediately after they are showcased on the runway, rather than having to wait for the collection to be released in stores. This approach has been adopted by several high-end designers in recent years, but its implementation by a high-street retailer like M&S is notable.
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M&S to debut shoppable collection at London Fashion Week
M&S will showcase a collection of ‘see now, buy now’ womenswear and menswear at the event in September.
8 Jul, 11:47
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