My olive oil is uncool, apparently. Welcome to the world of microsnobbery | Emma Beddington

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The Guardian

My olive oil is uncool, apparently. Welcome to the world of microsnobbery | Emma Beddington

Social media has supposedly ramped up our impulse to judge each other on the most trivial grounds – but is this really a new thing? ‘Are we living in an “era of microsnobberies”? Writing in the Washington Post last week, the lifestyle influencer Victoria Wolff asserted that we are, claiming that the fragmentation of American taste facilitated by, and expressed through, social media had created a new phenomenon of “hu…