Peppa Pig gets Lionesses call-up as Football Association scores licensing deal with Hasbro

Peppa Pig gets Lionesses call-up as Football Association scores licensing deal with Hasbro

Peppa Pig maker Hasbro has struck a licensing deal with the Football Association that will see a new character, Libby Lioness, join the hit children’s animated TV show. The agreement also covers the creation of co-branded merchandise and will launch next year, ahead of the European champions’ campaign at the 2027 Women’s World Cup in [...]