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Pernod Ricard’s results highlight the challenges for Scotch
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Pernod Ricard’s results highlight the challenges for Scotch
In this month’s issue of Whisky Business, Ian Fraser takes a look at the results of the drinks giant Pernod Ricard and how the company is dealing with the headwinds hitting the sector. Scotch whisky makes up roughly a quarter (23 per cent) of Pernod Ricard’s global sales, but barely got a look-in at the Paris-based [...]
10 Sept, 05:00
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