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PhD researchers turn Instagram baking project into a 900-store brand tackling poverty and homelessness
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GB News
PhD researchers turn Instagram baking project into a 900-store brand tackling poverty and homelessness
Two neuroscience researchers who baked cinnamon buns at night and sold them through Instagram have turned their side project into a national supermarket brand.
Their products are now stocked in more than 900 stores, while at least 65 per cent of the company's profits are reinvested in projects supporting vulnerable people across the UK.
David Martos and his wife Itse Martos, founded House of Cinn in 2020 while comp…
19 Jul, 10:37