Sali Hughes on beauty: a buzzy new brand is aimed at women over 40 – and the industry is taking notice

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The Guardian

Sali Hughes on beauty: a buzzy new brand is aimed at women over 40 – and the industry is taking notice

Beauty mogul Sarah Creal decided there was too much emphasis on the teen market – so she designed a range of products for older women. Now others are following suit It’s rare that I devote a whole column to one brand, but not as rare as the decision by any beauty company to back women over 40, so I think Sarah Creal is worthy of the inches. Creal, co-creator of Victoria Beckham Beauty and product developer of countle…