Serie A won’t catch the Premier League by selling its rights better

Serie A won’t catch the Premier League by selling its rights better

Serie A was the creme de la creme in the nineties and noughties. Maldini, Totti and Gattuso were household names everywhere from the hills of Naples to the streets of Salford.  But that global prestige has waned and our own data shows that Italian football has nowhere near the same pull for overseas football fans [...]