Sport media rights value defies worries to hit record $66m in 2026

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Sport media rights value defies worries to hit record $66m in 2026

Sports media rights values hit record levels this year and are forecast to continue defying warnings of the bubble bursting, according to a new report. The World Cup and bumper new agreements for the NBA and UFC drove the total aggregate value – the main revenue source for all major sports – from $62.4bn in [...]