Struggling pub landlords given a lifeline by England’s World Cup heroes

The pub sector has been facing significant challenges in recent years, with many establishments struggling to stay afloat due to rising costs and changing consumer habits. A successful England World Cup campaign can provide a much-needed boost to pubs, as fans gather to watch matches and celebrate victories. The increased footfall and sales during major tournaments can be a vital lifeline for struggling pub landlords, helping to offset financial difficulties and support local businesses.

Struggling pub landlords given a lifeline by England’s World Cup heroes

One manager expects takings to treble during England’s semi-final with Argentina on Wednesday; while national sales are up 10% The beleaguered pub sector is getting a boost from England’s World Cup run, with some landlords reporting roaring sales as anticipation builds for a bumper night on Wednesday for the semi-final clash with Argentina. Lisa Mayall, the manager of the British Oak in Kingswinford near Dudley in the West Midlands, was jubilant after England’s 2-1 win against Norway on Saturday night and brisk takings at the pub’s till. She expects hundreds more customers for the team’s next game at 8pm BST. Continue reading...