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Sydney Sweeney Novig ad backlash shows how much women’s sport has changed
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Sydney Sweeney Novig ad backlash shows how much women’s sport has changed
Top female athletes took control of the conversation around Sydney Sweeney and her ad for Novig, and that is the bit we should pay attention to because it represents real change, writes Matt Readman. A few years ago, I co-authored a report called The Seven Deadly Sins of Marketing Women’s Sport. The idea was to [...]
19 Sept, 04:00
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