Telling the truth makes you honest. Selling it makes you effective.

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City AM

Telling the truth makes you honest. Selling it makes you effective.

Anyone can sound credible now and almost nobody is believed anymore. Most leaders already hold a truth worth hearing and have never been taught how to make it travel. Tell the truth, or as Bryan Adams advocates in his new book, Sell The Truth. It’s a delightfully straightforward concept. The book sets out the five [...]