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The 2026 World Cup had its flaws, yes, but it was a resounding success for Fifa
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business
City AM
20 Jul, 04:00
The 2026 World Cup had its flaws, yes, but it was a resounding success for Fifa
In the coming days following last night’s World Cup final, Fifa will release a report on how many people watched the tournament across its five and a half weeks. Look out for the social media KPIs – impressions, engagement, video views – that major sporting bodies now have to report, but the headline number will [...]
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