The Hotspot: Aramco’s petrodollar backing of World Cup leaves stain of sportswashing

The relationship between football and corporate sponsors has been a long-standing one, with the sport's global reach making it an attractive platform for companies to promote their brands. The involvement of fossil fuel companies like Aramco in sponsoring major tournaments has raised concerns about the impact of such partnerships on the sport's reputation and the environment. The history of football's ties to industry dates back to the 19th century, when the sport emerged as a popular pastime in British society and became closely linked to the country's industrial and capitalist interests.

The Hotspot: Aramco’s petrodollar backing of World Cup leaves stain of sportswashing

How Saudi Arabia’s state-owned oil giant is embedding fossil fuels as a crucial part of the world’s biggest sport If you have watched the World Cup, you may have seen the big signs announcing Aramco as the tournament’s “energy partner”. This Saudi Arabian fossil fuel company also happens to be the world’s single largest corporate polluter while Saudi Arabia has, for decades, been the greatest stumbling block in international climate change negotiations. Aramco’s sponsorship is one aspect of Fifa’s increasing sportswashing that has angered fans around the world. This cosy relationship between modern football and the polluting industries has a long history that can be divided into three periods. First was when the game grew in British society as a tool to order and discipline workers and then became a cultural export of the British empire and capitalism. In the Factory Act of 1850, workers won the right to have Saturday afternoons free from work from 2pm, which is why the traditional kick-off is 3pm. Continue reading...