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The supermarket ready meals that still cost £1 after 20 YEARS: How Iceland has defied decades of inflation to keep best-sellers at same price since 2005
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Daily Mail
The supermarket ready meals that still cost £1 after 20 YEARS: How Iceland has defied decades of inflation to keep best-sellers at same price since 2005
While the retailer's famous 'that's why mums go to Iceland' slogan was dropped three years ago, the price of many of its foods are still frozen at £1 now - having been unchanged for 21 years.
1 Jul, 23:48