‘They sing mostly about cows … and peace’: how social media is driving a Maasai music revival

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NEWSDECK ANALYSIS

The Maasai people are a traditional pastoralist community native to southern Kenya and northern Tanzania, known for their distinctive culture and customs. Their music has historically played an important role in their social and cultural practices, often incorporating elements of storytelling and poetry. The use of social media to share and promote Maasai music is a relatively new development, potentially offering new opportunities for artists to reach a wider audience and preserve their cultural heritage.

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‘They sing mostly about cows … and peace’: how social media is driving a Maasai music revival

Digital artists from Maa-speaking peoples including the Maasai and Samburu are gaining popularity in Kenya with a blend of traditional and modern sounds As the sun sets, a goat’s leg sizzles on the fire in Kenya’s Mau Forest, a bumpy three-hour drive from the nearest Tarmac road. “Nowadays, Maasai shoot with cameras, not spears,” the manager says as he watches a Maasai musician looking at himself on a smartphone scre…