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Traditional Aunt Bessie killed off in favour of 'contemporary' younger replacement
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GB News
Traditional Aunt Bessie killed off in favour of 'contemporary' younger replacement
The Aunt Bessie's logo has been scrapped in favour of a more "contemporary" younger replacement.
The Yorkshire pudding brand has replaced its old branding, which featured an older woman with her hair tied stirring a bowl of batter.
Instead, a younger "open-armed Aunt Bessie" with a "more contemporary feel" will front the the firm's frozen foods.
Announcing the change, the brand said while it was a "glow-up", but wa…
2 Oct, 02:07