UK firms axe PR and consulting spend as AI tools muscle in

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City AM

UK firms axe PR and consulting spend as AI tools muscle in

British businesses are shelving spending on public relations and consultancy firms as they embrace the capabilities of PR tools, according to City AM’s latest Business Spend Pulse. The share of UK firms who spent money on management consultants and PR services fell sharply in September to just 4.2 per cent, despite an overall 3.1 per [...]