UK startup snares $20m to recreate gigs with ‘hyper-realistic’ digital avatars

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Guardian Business

UK startup snares $20m to recreate gigs with ‘hyper-realistic’ digital avatars

Unit1 hopes to offer cheaper version of shows such as Abba Voyage, showcasing living and dead artists in any venue The former chief executive of Andrew Lloyd Webber’s entertainment group has obtained a near-£15m investment for his UK music tech startup that hopes to recreate classic concerts by manifesting musicians as digital avatars. Unit1 was set up last year by Barney Wragg, an entertainment executive who ran Lor…