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Vapes to have less enticing names to protect children, under UK plans
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NEWSDECK ANALYSIS
The use of appealing flavour descriptions by vape companies has been a concern for regulators and health experts, who argue that such marketing tactics can lure young people into trying e-cigarettes. The proposed plans aim to address this issue by restricting the use of enticing names, as part of broader efforts to protect children from the potential harms of vaping. This move is likely to be seen as a step towards reducing youth vaping rates in the UK.
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BBC News
Vapes to have less enticing names to protect children, under UK plans
People are being consulted about plans to stop vape companies using of enticing flavour descriptions that "attract" children into experimenting.
10 Jul, 02:15
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