West Ham to announce betting front-of-shirt sponsor after Premier League relegation

West Ham United's relegation from the Premier League can have significant implications for the club's sponsorship deals, as top-flight status is often a key factor in attracting and retaining major sponsors. The decision to retain Boyle Sports as a front-of-shirt sponsor suggests that the club has been able to negotiate a deal that works for both parties despite the change in circumstances. This move may be seen as a positive step for the club as it prepares for life in a lower division.

West Ham to announce betting front-of-shirt sponsor after Premier League relegation

West Ham United will this morning announce that they are keeping betting brand Boyle Sports as its front-of-shirt sponsor next season after being relegated from the Premier League. The London club had the Irish family-owned firm across its claret and blue shirts across last season’s Premier League campaign but risked losing them after top flight [...]