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Where will Mbappe go if he ditches lucrative Nike boot deal?
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Where will Mbappe go if he ditches lucrative Nike boot deal?
With rumours swirling about Kylian Mbappe’s future with Nike, marketing expert Steve Martin breaks down what could come next. I have spent more than 30 years working in sports marketing, and one of the most consistent truths I have learned is that the football boot market is one of the most tightly controlled consumer categories [...]
13 Aug, 13:00
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